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It is a very common exam question to ask you to analyse and evaluate existing products. Here we are going to look at exisiting logo for companies who aim their products at children.

Logo design for children’s themed companies often follows some   simple rules.

         Colourful: Often primary coloured (Red, Blue & Yellow)

         Simple shapes

         Based on a children's themes (eg, toys, party items)

Here are some good examples of children’s logos.


TASK  Look at the examples below of logos and carry out a product analysis by adding annotation around them . Use ACCESS FM to help you. An example has been completed for you.